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LinkedIn is one of the most famous social networks in the world. Like the others, it was created for social interactions, but the main purpose is networking. Today there are approximately 600 millions of profiles in 200 countries. We can say that it is a platform of production, content consumption, and business.
Tips to a good profile
1. Profile picture
A profile picture helps a lot to attract visitors; a profile without a photo can show a wrong image, like if it’s outdated or nothing is interesting.
Already proven that a profile picture makes your profile be until 14 times more viewed, but don’t forget that you are on a work platform and a closed photo couldn’t be a good option. If you have doubts about the choice of your picture, there is the app Photofeeler, which people can use to vote and give their opinion about your photo.
2. Summary
Most of the time, people won’t view your profile and read all your experiences, so take a time to do your summary, put your best specializations, and who you are helps a lot. A good idea too is to do a small storytelling telling your story.
3. Custom URL
A custom URL helps in your ranking in google’s search, this way your profile will be found easier.
4. Remember the real LinkedIn’s goal
You are on this platform to make professional contacts, for this reason, don’t add everybody and think who is worth-addding. But do not forget to interact with people: keep always your profile active.
5. Insert media
Considering the media, you can insert links or even pdf articles, this way showing more about your activity area.
Main features
An interesting field is a search: you can use advanced search to find people that you already know, or already worked with.
You can choose if people will see if you access their profile, this is a very good feature to make new contacts.
Pulse is a new LinkedIn’s feature that allows you to share your articles, it is a great tool for you to show what you know.
Try not putting your specialization or occupation area in the title, there is a field only for this on LinkedIn.
A very cool resource present on the platform is the recommendation area, users can let how their experience with their colleagues were like.
Follow some companies and be part of a group is a good way to increase your networking.
LinkedIn benefits
- Acquiring good recommendations
- Having your resume exposed to many people
- Possibility of access to companies all over the world
- Increasing your networking contacts
