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Google Ads is a Google advises platform which people can pay to make their companies ads. It is about buying traffic to your website. It is a great resource for online business and if you have a local store. At all moments people are searching for something on the internet, this way your online ad stay in a showcase to your future consumers can find you.
Google ads is the biggest o share links platform that exists, being a great option to grow your company. You can create a personalize your ads and by the time customize.
How it works
When the users search the keywords that you chose, they can see your ad. You can make adds on partner sites too.
You can pay monthly by the number of people that access your site or leave an established value that you would pay on the month. So it is important to establish how much you want to spend with digital marketing.
This platform has some kind of ads
Search network
Your ads can be displayed on apps or sites connected with search, using the keyword. They can be displayed in Google search or on partner sites. That is the best option to have a good position on Google.
Display Ads
Ads on display have like goals be seen by the target audience when they surf on their preferred sites, or on important sites. These important sites have many visits being a great place for your ad, this way you don’t need to wait for a person to search a keyword.
YouTube Ads
YouTube ads can reach the target audience that you wish. TrueView In-Stream are these small videos that we see before start the principal video, are a cheap way of announcing on YouTube. More and more YouTube is using by people becoming a great traffic maker.
Shopping Ads
Using Shopping Ads your ads and price appear on the top of Google page being a good resource to people compare your prices with the other stores. It is perfect for e-commerce, but if you have a physical store is a good option too.
Why Google Ads is important for your business?
The digital marketing in your site, company, store need to be formed by the set of ads, that is, you need to create a network of ads for consumers find you on different platforms, if theirs have seen your ads they will want to search you on a different platform, find information before deciding if will use your service or not. You need to convince them to buy your service so the investment in marketing is necessary.
You make the ads having in mind he keywords so the people that will see have an interest in this kind of service or product, generating traffic for your site. You can have good feedback about your company marketing, you can have the control of how many views you have if you have an establishment you can know if people are going there through online ads, and having this in mind control your investment in this area.
On Google Ads there is a ranking based on the quality of the ads, the evaluated items are relevance, the site visits, and the destiny page. The ads which have a good position in the ranking are displayed with a feature on Google page.
Conclusion
We saw in the article that Google Ads is one of the best ways to divulge your site and get new consumers in this digital world. The users have many ways to make their ads and reach the target audience.
